We started in the baby wears field years ago. We wanted to set a new, high standard and work globally, helping our clients save the sourcing time and increase the efficiency.

BeBe's joy later quickly grew its product categories and expand the manufacturer model. Today we continue to build our business territory and strive for excellence in everything we do.

Our people are what make us unique. With our professional team, we believe we can add more values to our clients.

Our culture is rooted in trust and transparency, guiding every process and communication we engage in. In today's rapidly changing world, we empower our team to embrace challenges, fostering resilience and adaptability. Additionally, we believe in the importance of giving back, both to nature and society, as we strive to make a positive impact beyond our business.

Team and culture

Ellie Yue

Founder

Auso Chi

VP of Marketing

Dr.Lei

RD Head

Erin O'Brien

EMEA Head

Talk to us Today!

Whether you have questions about our products, need assistance, or simply want to share your experiences and contact, we invite you to connect with us.